Google Algorithms and Your Website

Almost all our clients come to us because we get great results with our initial SEO packages. We don’t offer a monthly SEO service, we don’t charge a monthly fee for SEO. What we do (and we think we do it well) is design websites that work well with Google and other search engines.

Building and Designing Your Website

We work hard to ensure that your website is built with best practice SEO rules from the ground upwards. A bit like a house, well sort of. It doesn’t matter how pretty a home is if the foundations are weak and it won’t be standing in a years time. We build and design websites with the same principles.

Adding Content with Google in Mind

Getting a good Google search position is an important factor when it comes to getting your business noticed online. Many would say it’s the only factor. The way Google searches for websites is by using a number of algorithms. If you are an existing client you have almost certainly heard us use this phrase. We know because your eyes glaze over or, if we’re talking on the phone, we can hear a faint “eh?’ down the line.

Algorithms are processes and formulae that Google’s computers use to search millions of webpages in order to bring you a page of results, 10 at a time normally…   You might have heard of Penguin, Panda, and maybe even Hummingbird. They are only three of a number of algorithm sets that Google use.

Google will tell you themselves that their various algorithms use over 200 unique indicators that help them to place your website in their search results. Amongst the signals that these algorithms look for include the terms used on the site, how they compare with other sites, the quality and freshness (their words) of your content, where you are in the world and your PageRank.

When we add content to your site we consider how best to satisfy these Google Algorithms. It’s certainly not an exact science, that would be too easy, but by using good basic principles we try to meet their exacting requirements. And it generally works.

The chaps down under at Sushi Digital have created a clear and informative infographic that explains things very well. So we’re sharing it with you!

Click to download the PDF version

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